What should you know before you buy ANY skin care products?

If you’d like to find out more about how to choose between all of the skin care products on the market then settle in and start reading. After a few minutes you will understand more about anti aging skin products than just about any normal consumer.

And you’ll be able to choose a quality anti aging skin product that gives you exactly the results you want, both naturally and safely.

We are pretty sure that you’re sick and tired of buying anti aging skin care products that don’t work. And ironically often the most expensive of these skin care products are the least effective.

That’s not to say that there are no effective skin care products available, in fact there are some outstanding anti aging skin products available that can very effectively make your skin look smoother and more youthful.

Any good product should not only make your skin look smoother and more youthful but should help reduce wrinkles and fine lines, reduce bags under the eyes and even out inconsistencies of color caused by age spots. And the best products do that.Anti Aging Skin Products

But the problem is that there are thousands of skin care products available to choose from, and unless you know a lot more about how to choose than the average consumer does it’s almost impossible to find, from amongst all of those available, one range that really works for you and takes years of ageing from your face.

The skin care industry is an enormous industry worth billions of dollars, just as is the cosmetic surgery industry, and women will pay lots of money on promises that the products will make them look better.

And in any industry where there is lots of money to be made there will be many companies trying to produce products to profit from this situation. But this doesn’t mean the products work well.

Many of these products have limited research behind them and are comprised of cheap and low quality ingredients. That’s because the companies that sell these products put as much money as possible into marketing rather than product quality.

The bottles look great, the fancy looking model who probably has never used the products looks wonderful and all the television advertising costs a bomb.

And if you’re spending money like that on marketing you can rarely afford to spend a lot on the products or the price of the products is so high that they are completely unaffordable and uncompetitive. For this reason many mainstream well-known skin care products, including even the most expensive, may well be ineffective.

But as an educated consumer you need to look beyond the marketing. There are always plenty of women who believe the hype and who will buy the products, as long as it’s not you. We hope, after reading this page, that you know how to choose the right anti aging products.

So lets look at what works and what doesn’t.

What to avoidAnti Aging Skin Products

Believe it or not many well-known skin care products are packed with chemical ingredients that can actually damage your skin and your health. Here’s a few, though there’s many more.


1,4 dioxane is used in a large number number of anti aging skin products. It is known to cause cancer. And the fact that it is legal to put this dangerous chemical ingredient in products to be used on people’s skin is an outrage. And people pay good money to put dioxane on their skin.

Mineral oil

Mineral oil is a petrochemical product meaning that it comes from crude oil. It is found in hundreds if not thousands of personal and beauty products including anti aging skin products. You may see it on the label as liquid paraffin or petrolatum or any one of a number of other names.

The intention is that the mineral oil coats the skin with a film of oil to prevent moisture loss, which it does. But it does this at the risk that you will suffer from skin irritation, allergies and increased acne. It can also cause dryness and chapping and age the skin.

But mineral oil has one major advantage, not to you the consumer but to the skin care companies. It is incredibly cheap, it costs almost nothing, and only a tiny fraction of what safe and natural and effective oils will cost.


There’s nothing wrong with smelling good, but unfortunately most fragrances are simply chemicals produced in the laboratory that smell good. Almost none of them have been tested for safety for use on people, and in most cases the chemical name does not even need to be disclosed on the label, so you have no idea what it is. Many fragrances are produced from toxic or carcinogenic ingredients.


Parabens are a class of chemical used as a preservative. There are much better safer alternatives but the chemical parabens are extremely cheap. Potential health problems includes rashes and other allergic reactions and studies show they may cause cancer or interfere with the body’s endocrine system.

And there’s lots more ingredients that are similar, but we won’t bore you with any more. In fact there are thousands.

Are you scared yet?

If you are then that’s good, we are trying to scare you so that you understand the risks inherent in so many anti aging skin products and other personal products.  (However the good news is that there are excellent, and safe, skin care products available).

Now for the good news.

Lets talk a little about what is involved in producing high quality skin care products and which safe and effective ingredients are available to produce the results you want, namely better looking skin.

One of the major reasons that our skin starts to show its age, starts to develop fine lines, sagging and wrinkles, is because of the loss of elastin and collagen as these two skin proteins break down with age.anti aging skin care products

Collagen is a very strong protein which helps keep your skin strong and yet supple and elastic. These qualities keep your skin looking good, but once collagen and elastin break down your skin starts to sag.

Here’s an interesting little known fact about skin care products.

Many of them contain collagen and elastin in the bottle, however for a long time science has known that the molecule size of both collagen and elastin is too large to enter the skin, and applying them to the skin is virtually useless.

If that is so why are they in the bottle?

They’re in the bottle because the skin care companies know that women will buy products with collagen and elastin listed on the label.

In fact what’s on the label plays a big part in selling skin care products. There are some excellent ingredients that can produce high quality skin care, but many or all of them are extremely expensive.

Many women know what they are and look for them on the label. So the skin care companies put just enough of the expensive ingredient into the product to be allowed to legally list the name on the label, meaning that they sell lots of bottles, but there isn’t enough of the ingredient to be really effective.

It’s essential that you understand how to buy skin care products that are both safe and effective. A product such as this has three important features.

1. It should use only ingredients known to be safe

2. It should use only high quality natural ingredients with solid scientific research to demonstrate their positive effect on the skin

3. And these high quality ingredients must be found in quantities sufficient that they actually work for you the consumer to produce a healthier skin

Lets consider some of these natural ingredients:

Xtend TK

This is a patented ingredient that actually promotes the growth of elastin and collagen in the skin, the best way to improve the levels of collagen and elastin.

It is made from the wool of sheep and studies have shown a 42 percent improvement in skin elasticity over a period of 3 weeks.

Phytessence Wakame

This is a seaweed found around the coast of Japan. Japanese women have wonderful skin right into old age and it is no coincidence that Phytessence Wakame makes up a large part of the Japanese diet.

Science now understands why Phytessence Wakame is so good for the skin. Because it inhibits the effect of an enzyme which is responsible for the breakdown of elasticity and suppleness in the skin.

Coenzyme Q10

Coenzyme Q10 is known to be good for your skin. It is very important for skin health and is a powerful antioxidant that fights the free radicals which damage skin cells.

What is less known is that there are various types of Coenzyme Q10, some more effective than others at promoting skin health.

Nano-Lipobelle H-EQ10 is by far the most effective of these. Regular Coenzyme Q10 is not that biologically available to the skin, however Nano-Lipobelle H-EQ10 penetrates deeply into the skin and can help in the restoration of collagen and elastin in the skin. But it’s expensive.

There’s many many more natural ingredients which are entirely safe and which have amazing properties at promoting better skin health. But we won’t bore you with a huge list.

So if you should be avoiding unsafe and effective skin care products, and using safe and effective anti aging products using safe and effective ingredients then how do you find these?

You can find them at a small but growing niche skin care company. You can buy products using all these ingredients and much more. They are available from Xtend Life, based in New Zealand.anti aging skin care products

Xtend Life have an extraordinary commitment to both product safety and quality. Their philosophy on their skin care products is that all of them must be “safe enough to eat”.

Chances are however you’ve never heard of Xtend Life. That’s because they don’t advertise on TV, they don’t advertise in magazines, in fact they don’t advertise anywhere. They don’t sell their products in the stores and you can only buy them direct from their website.

This means that despite the fact that their products use much more expensive ingredients and are therefore much more expensive to produce, they can still be sold at a competitive price, because their budget is directed into product quality rather than marketing.

However the company understands that many consumers are reluctant to buy from a company that they’ve never heard of, and for this reason Xtend Life offer a 100 percent money back guarantee, for a full 6 months, on all their products, so you can try the products for yourself totally risk free.

It is extremely rare that anyone claims on the guarantee.

We hope now that you understand a lot more about the skin care industry, including what not to buy, and how to select quality products.

You’re now a much more educated skin care consumer than almost all others.