Want to know more about the down side of anti aging skin creams? (And the upside)?

If you’re worried about your gradual ageing then you may be much more interested in anti aging skin creams than you were when you were in your 20s. The more you see the visible effects of ageing on your skin the more you begin to think about your aging skin and what to do about it.

Chances are you’ve spent hours reading the advertisements, browsing the shelves of your department store and reading women’s magazines to try and determine whether any of the anti aging skin cremes on the market actually work. There are hundreds or even thousands of aging skin care products that make all sorts of promises about reversing the effects of ageing on your skin, and the reality is that many do very little.

Unfortunately the problem is that the market for antiaging products is enormous and is worth billions of dollars. In any industry where there is that much money to be made there will be companies, often the biggest and most profitable companies, who focus on the profit rather than the product. That’s true in the anti aging and skin care industry just as it is in many other industries.

The result is a plethora of new and supposedly wonderful skin care products which are advertised to reverse premature skin aging and make you look 30 years younger. The reality is in many cases they do very little. (Though this isn’t true for all of them)

The reason is that it is very easy to make huge amounts of money by making a poor quality product that costs very little and then spending big dollars advertising it. Advertising of skin care products, particularly on television using big name stars, is highly effective and sells millions of dollars worth of products, many of which are worthless.
Anti Aging Skin Creams

That’s the bad about the skincare and anti-aging industry. Most of the big players are prepared to spend as little as possible on product quality and as much as possible on advertising because it works to make big dollars.

Now for the ugly. Not only do many of the glitzy anti aging skin creams that you see advertised do very little for your skin, they can also be damaging to your health and your skin as well.

There are many products that contain chemical ingredients which are known to cause cancer and a range of other health problems and which are also known to irritate your skin. There are petrochemical products such as mineral oil and petrolatum in anti aging skin creams and these are known to be dangerous when applied to the skin and in some cases are banned in Europe for this reason.

The reason for this is the same. These ingredients are extremely cheap to use whereas safer alternatives which are known to be effective at promoting better skin health are much more expensive. If you’d like to find out more read some of the articles listed under the categories at the right.

Now to the good news. What I said above does not apply to all anti aging products. There are companies that seek to produce high quality products and which have a different business philosophy to most of the big players. These companies, one small one in particular, seek to produce high quality products with ingredients which are known to be extremely effective at promoting skin health and which are also known to be safe.

The products that these companies make are much more expensive to produce. However they are cost competitive to buy for one reason.

These companies rarely advertise. If these companies were to produce expensive products and also to engage in television advertising to compete with the big players they would be unable to market their products at a price that was competitive in the market place. However by saving the money they would have spent on advertising and applying that to product quality they are able to produce a much higher quality product and still sell it at a comparable price.

But of course because these companies don’t advertise you won’t see anything about their products in the magazines or on the television and so chances are you won’t know them.

These companies rely on their products doing the talking. The companies understand that slow organic growth of customers who buy the products and who use them for life is still an effective long-term business strategy.

One company in particular takes this to the extreme and even offers a 100 percent money back guarantee on all of their natural anti aging skin creams (all of which are highly effective and safe to use) which allows a potential customer to try the products knowing that they have the money back guarantee to rely on if they wish.

This company honors it’s guarantee in full but is rarely called on to refund any money as customers are invariably extremely happy with the products.

I believe this company makes the finest anti aging skin creams in the world however it’s unlikely that most people will be using them any time soon because they don’t advertise.

That’s the good, the bad and the ugly of anti aging skin creams.

Certainly there is bad news but there is also good news, there are safe and effective anti aging skin creams available, you just have to know where to find them.



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